A renowned brand, James Avery Jewelry, offers both ladies and men the quality jewelry design in sterling silver, 14K and 18K white and yellow gold, and gemstones. This successful business was started by James Avery in 1954 at a two-car garage in Kerrville in Texas. Today, this family-owned jewelry business has been operating for over 50 years with five manufacturing plants located in Hondo, Fredericksburg, Kerrville and two in Comfort of Texas. Customers can either buy the jewelry from James Avery Jewelry at their 54 retails stores or by means of the direct sales channel on internet, direct mailing and telephone.
All the jewelry carries the design of the Avery Look. The cultures and the arts behind are reflected in the Avery Look. It is to embrace the artistic achievements and insights of all the ages. Every jewelry piece signifies the four founding design values: Simplicity, Integrity, Meaning and Universality.
The jewelry from all James Avery is made in a way that is pleasant to wear as it is to see. They are functional but at the same time, expressive. Every piece is made with passion and dedicated skills.
Being inspired by his religious belief and the strong religion commitment, it is not a surprise that at James Avery Jewelry, there are lots of religion related jewelry pieces. His first jewelry catalogue is a 16-page Christian jewelry catalogue featuring 39 handmade jewelry pieces.
The founder, James Avery has already stepped down from daily business operation but then, he is still very much involved in the company and creates new design at his office.



March 17th, 2011
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