James Avery Jewelry- Silver Shining

A renowned brand, James Avery Jewelry, offers both ladies and men the quality jewelry design in sterling silver, 14K and 18K white and yellow gold, and gemstones. This successful business was started by James Avery in 1954 at a two-car garage in Kerrville in Texas. Today, this family-owned jewelry business has been operating for over 50 years with five manufacturing plants located in Hondo, Fredericksburg, Kerrville and two in Comfort of Texas. Customers can either buy the jewelry from James Avery Jewelry at their 54 retails stores or by means of the direct sales channel on internet, direct mailing and telephone.

All the jewelry carries the design of the Avery Look. The cultures and the arts behind are reflected in the Avery Look. It is to embrace the artistic achievements and insights of all the ages. Every jewelry piece signifies the four founding design values: Simplicity, Integrity, Meaning and Universality.

The jewelry from all James Avery is made in a way that is pleasant to wear as it is to see. They are functional but at the same time, expressive. Every piece is made with passion and dedicated skills.

Being inspired by his religious belief and the strong religion commitment, it is not a surprise that at James Avery Jewelry, there are lots of religion related jewelry pieces. His first jewelry catalogue is a 16-page Christian jewelry catalogue featuring 39 handmade jewelry pieces.

The founder, James Avery has already stepped down from daily business operation but then, he is still very much involved in the company and creates new design at his office.

 

Varieties in Specialized Designs

James Avery, who is this man? Started in Kerrville, Texas, fifty-seven years ago out of his two-car garage with about $250 in capital is James Avery Craftsman, a private company he founded. Maintaining in-house graphics and photography as well as internal architecture and furniture-making capabilities to keep the customer’s experience a special one to selling, market developing and design to manufacture, all the work are done internally.

The reins were passed to his son Chris after James Avery has officially stepped down as the company CEO in May 2007. He is still involved with the company creating new design ideas himself, though.

Wedding Band sets, Avery Remembrance Ring with gemstones sets, Paper Doll Band and customized items are other designs besides religious items. Primarily Christian in theme, fine jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for ladies (especially diamonds) and men, are offered by James Avery Craftsman. A full line of bracelets, charms, earrings, necklaces, pendants and pins, rings, etc, are some of the 14,000 separate jewelry items and 1,100 designs carries in the company’s jewelry collection. Simplicity, Integrity, Meaning and Universality tests, each piece of jewelry must pass these tests. All its jewelry must be as pleasant to wear as it is to see as emphasizes by James Avery who believes in integrity and good taste in all matters.

For under $50, there are many attractive designs available as a matter of fact.  For a fine-looking piece of hand-crafted jewelry, anyone can own a piece of his jewelry without having to spend a fortune with the range of prices offered. Prices ranging from a mere under $50 to over $300 and being known for unique designs and excellent craftsmanship, James Avery jewelry are absolutely affordable

 

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